Users will soon have a fresh option that allows them to cut down on the quantity of artificial intelligence-produced media appearing in their streams. This initiative comes as the company disclosed that it presently contains more than 1 bn AI videos.
Testing and Rollout
The new functionality is being tested over the next few weeks before a global release. This development coincides with a increase in content created by AI, spurred by emerging video-generation tools.
The Broader AI Trend
It has been noted that nearly 10% of the most rapidly expanding video streams on another major platform primarily display content made by AI. A large amount of this material is deemed mass-produced AI material, a term for inferior, mass-produced content that is often nonsensical or surreal.
Based on user feedback that a lot of users enjoy content created using AI tools, from AI artwork to science explainers, and we want to offer the community the option to increase or decrease of that, according to their own preferences,” commented a platform representative.
Volume and Proportions
The platform announced that there are now over a billion videos on its app tagged as AI-generated. Overall, more than 100 mn media items are uploaded to the service daily, making AI-generated material a minor portion of its total content library.
How to Adjust Settings
Members will be in a position to limit or boost the volume of artificial media they view by opening the content preference option in the app and selecting AI-made media. Further subjects that currently be controlled under the filter encompass politics, fashion, beauty, and movement.
Platform Guidelines
TikTok’s policies require creators to label convincing AI-made content, and it forbids harmful fake videos of celebrities or crisis events. Any realistic artificial content that is unmarked can be removed under its community policies.
Furthermore, the platform will henceforth apply an artificially created tag to content created with its built-in AI features, or flagged by an cross-platform project for recognizing artificial media. This action is designed to deter users from trying to evade the labeling process.
Responsible AI Funding
TikTok is additionally launching a two million dollar awareness program for professionals and organizations to create informative material about responsible artificial intelligence. This project will benefit charitable organizations focused on teaching coding and technology.
Moderation Strategy
The video-sharing app has supported its safety measures, amid debate over plans to cut jobs for a large number of safety staff in the United Kingdom. TikTok is set to eliminate 439 jobs in its content moderation team in London, with trade unions and online safety experts voicing alarm that people are being substituted by AI moderation.
A trust and safety lead clarified that staff-based oversight would continue to be important, but AI can protect employees by filtering out the most distressing content before it is viewed by people. The company stated a significant reduction in explicit and harmful content reviewed by human moderators over the last 12 months due to the use of its automated systems.
It is vital to balance staff and AI to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to reduce exposure to harmful content as swiftly, which is where a significant AI assistance is proving valuable process content quickly.”
